marketing course syllabus

Taking the PRACTICE QUIZ can help you work out any issues prior to taking your first quiz. Unless there has been an error on my part in calculating your final grade, I will not change your final grade. You will understand which elements are important in videos going viral and thus be able to apply those key elements for yourself. I will be honest in my academic endeavors. Several criteria will be considered when evaluating your class participation: Freely sharing knowledge with leaners and educators around the world. 10. Evaluate/analyze the marketing strategy for an existing product and/or services. Every student should create his/her own student homepage using the course's Discussion Forum, which can be found on course's left navigation menu. The digital industry is growing at a rate of 14% annually, making it the most desirable career in todays scenario. Brand Building under Zero-based Budgeting (INSEAD) | AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (INSEAD) | YouTube for Brands (HBS) | The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling (Kellogg), Personal selling as a value-creation process | Designing, compensating, and managing the salesforce | Managing the sale, Distribution as a value-creation process | Distribution channel design | Managing channel relationships | Franchising, Golden Island Jerky: Orchestrating a New Product Launch (AC) | Transforming Luxury Distribution in Asia: Bluebells Makeover in the Face of Digital Disruption (INSEAD) | Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing (HBS) | Sagacity Tea: What Direction for Growth? Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. Last day to withdraw from the University with a WI grade. The course typically is based around a real world project, done on a consulting basis with a local firm. Depending on the length and type of course and the instructors preferences and expertise, the course can include additional topics (such as global marketing and socially-responsible marketing) and/or forgo discussing some of the above topics (often directing students to read the relevant textbook chapters on their own). It may also show the dates when projects, cases, and Internet Exercises (if required) are due. 16. You will also learn how to optimally use Google Analytics to decode a websites audience, behavior, and acquisition reports. MBA 1st Year Syllabus: All students require four modules of eight weeks each for the first year's common courses. The ONLY valid reason is if the system was down. The right course begins by teaching students how to analyze a clients requirement and then how to curate an appropriate plan. If necessary, I am available to personally meet with you on campus by appointment. Besides this, students should know how to effectively present their service plan with the necessary documentation. Students are expected to pace their learning according to the posted course assignments.It is expected that interactive learning and teaching will enrich the learning experience of all students, and that each student will work in partnership with the professor to create a positive learning experience for all. 3. It is for you own benefit - these quiz grades are not part of your course grade.SYLLABUSRead and study the syllabus and all course-related documents and Blackboard links carefully. Click on the module of your choice, and this opens up the content of the module, i.e. See administrative office for prerequisites and course descriptions. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.. SHOW ALL Leadership and Management THE BLACKBOARD LEARNING SYSTEM has several parts that you will use frequently in this course. I had difficulty accessing the quiz/exam. Social Media Marketing 6. With the help of case studies, you will the various characteristics of an ad. Social Media Marketing 6. The best way to prepare is to discuss the case within your study group. (Offered fall, winter, spring), Prerequisites: advanced standing in the Albers School. Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently picked up and are highly effective but are not offered by all courses currently. My child (or some other relative) was ill. 11. With the help of these subjects, one can develop a deep understanding of the subject. In addition to this, very few courses will teach you how to write creative content which is SEO-friendly. The right course will equip you with all of them in the right sense and hence, get you ready to enter the corporate world as an all-rounder digital marketer. Web Analytics is analyzing a website visitors behavior. Thus, now is the perfect time to kick-start your career in digital marketing. MBA Marketing syllabus is divided into 4 semesters in the 2 years of course study. Lastly, if you have any doubts about the digital marketing course syllabus, feel free to leave a comment below. Related Course: Online Google Analytics Course. Each study requires about 45 minutes. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more. The course calendar shows the week when each chapter of the textbook should be read. More importantly, the goal of this course is to remove any fear of data analysis and increase your comfort level with analyzing databases commonly used in marketing. It is the student's responsibility to determine whether this online course requires proctored exams by carefully reviewing this syllabus. Prerequisites: MKT 130 Principles of Marketing II. Related Course: Online Google Ads Course. Introduction To Online Digital . Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. The main objectives of this course are to improve your ability to: This course is appropriate for majors in all functional areas of business. This will help you greatly throughout this semester.CHAPTER QUIZZESTo keep you up-to-date with the textbook reading assignments, five (5) quizzes will be given. Absolutely no make-up quiz is allowed; however I will drop your lowest quiz grade.You will have a three-day window to take the quiz, normally from Friday morning at 12:01AM through Sunday night at 11:55 PM. 20. They are not acceptable, and should not be tried. Mobile Marketing 8. It is designed to serve as an introduction to the theory and practice of marketing. MKTG4010 - Marketing Analytics (Course Syllabus) In this class students will (1) Apply knowledge to practice for an actual client, with a focus on the synthesis of knowledge acquired across curriculum (2) Practice analytical thinking skills (analyzing and framing business problems and problem-solving techniques), including consideration of ethical issues. The course includes hands-on projects to develop a word of mouse campaign and live blogging experience. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology[Read full bio]. I was using the computer at a library (or some other place), and the place closed up before I could finish my quiz/exam. It introduces the key constructs such as value of products, customers and brands, customer segmentation, and product positioning. To enhance your knowledge about marketing theories, principles, strategies and concepts and how they are applied; To provide you with opportunities to analyze marketing activities within the firm; To allow you to apply marketing concepts and theories to realistic marketing situations. Interview training, resume building, presentation skills, advanced excel and PPT skills, etc are some of the vital soft skills required by a student. In addition, instructors who rely heavily on case discussions might limit in-class lectures to introducing the overarching marketing framework and then focusing on topics that are more pertinent to the discussed cases. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers. I did not get the textbook on time. In laymans terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer. Introduction to Marketing Syllabus . For additional assistance please contact our Disability Resource Center. Classroom activities consist of discussion, case analyses, and guest speaker presentations. Search Engine Optimisation (SEO) 4. Complete grades report available to students by Web and at kiosks.NOTE: Your grade for this course will be determined by your overall (additive) performance in the course. Thus, courses train students to conduct complete market research for a client; studying a complete competitive analysis. COURSE DETAIL Course Communication 1) Email (2) Telephone (3) Office visits by appointment (4) Fax. I had an outdated textbook. + Lecture 1: Marketing as a Business DisciplineTopics: The essence of marketing | Marketing as a value-creation process | The scope of marketing | Marketing as the central function of an organization | Key marketing trendsCases: Maersk: Betting on Blockchain (HBS) | Tailor Brands: Artificial Intelligence-Driven Branding (HBS) | Sealed Air Corporation: Deciding the Fate of VTID (HBS) | Kodak: The Rebirth of an Iconic Brand (HBS) | Candy Crush? Thus make sure to choose a course that includes these topics as theyre highly in-demand today. Digital Media Planning and Buying 9. 15.810 is the core marketing course in the MBA program at the Sloan School of Management. Google AdSense and Affiliate Marketing 10. Search Engine Marketing 5. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decision, and marketing launch strategy. They will help prepare you for the quizzes, midterm and final exams.Any assignment that I require to be turned in for grading is to be done by each student individually unless I specify it is a group assignment. In this module, you will delve into e-commerce, its types, and how to create an e-commerce website from scratch. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing etc. Courses & Syllabi. The information includes learning objectives for the chapter; important terms, concepts and explanations thereof; significant tables, charts, and figures; video clips; pictures; vignettes about companies you know (e.g., GEICO, Coca-Cola, GM), and others you are less familiar with; print ads about a company, and a question about the ad, and so on. (HBS)Supplemental materials: Sample Marketing Plans (Strategic Marketing Management: Theory and Practice:Appendix C), + Lecture 4: Understanding CustomersTopics: The customer decision journey | Need activation | Information search | Evaluating market offerings | Choice | Purchase, usage, and repurchaseCases: Making stickK Stick: The Business of Behavioral Economics (HBS) | The Carrot Rewards Wellness App: Innovating in the Behavior Change Market (INSEAD), +Lecture 5: Gathering Market InsightsTopics: Market research as a process | Defining the business problem and formulating the research question | Selecting the research method | Gathering and analyzing the data | Interpreting the results | Solving the business problemCases: A Practical Guide to Conjoint Analysis (Darden) | Catalina in the Digital Age (HBS) | Predicting Consumer Tastes with Big Data at Gap (HBS) | Carolinas HealthCare System: Consumer Analytics (HBS) | ASICS: Chasing a 2020 Vision (HBS), + Lecture 6: Identifying Target CustomersTopics: Targeting as a marketing concept | Strategic targeting | Tactical targeting |Targeting multiple segments | Segmenting the marketCases: Calyx Flowers: Managing Profitable Growth (AC) | Red Lobster (HBS) | Planters Nuts (HBS) | Hunley, Inc.: Casting for Growth (HBS)Supplemental materials:Segmentation and Targeting Workbook (Strategic Marketing Management: Theory and Practice Appendix A), + Lecture 7: Developing a Customer Value PropositionTopics: Developing a value proposition | Positioning the offering | Crafting a positioning statementCases: Harley-Davidson: Rejuvenating an Iconic Brand (Kellogg) | The Introduction of the New Coke (AC) | Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (INSEAD) | OYO: Creating Effective Spaces (HBS) | Chteau Margaux: Launching the Third Wine (HBS), + Lecture 8: Creating Company ValueTopics: Dimensions of company value | Managing monetary value | Managing strategic value | Creating market value through collaboration | Crafting company and collaborator positioning statementsCases: Miele Hong Kong: Marketing Strategies for Building Global Brands (AC)| Soren Chemical (HBS) | The Pepsi Refresh Project: A Thirst for Change (HBS) | Rosslyn Resource: Monetization and Sales Strategy (HBS), + Lecture 9: Managing ProductsTopics: Product management as a value-creation process | Key product decisions | Product packaging as a tool for creating market value | Designing product lines and product platforms | Managing the product life cycleCases: Gillette Fusion: Building a $1Billion Brand (AC) | DuraMax: The Product Improvement Nobody Wanted (AC) | Aqualisa Quartz: Simply a Better Shower (HBS) | Casper Sleep Inc.: Marketing the One Perfect Mattress for Everyone (HBS) | The Walt Disney Studios (HBS) | Brandless: Disrupting Consumer Packaged Goods (HBS), + Lecture 10: Managing ServicesTopics: Service management as a value-creation process | Key service decisions |Delivering superior services | Managing service recoveryCases: Beleza Natural: Marketing Strategies for Empowering Social Change (Kellogg) | AnswerDash (HBS) | The Tates Digital Transformation (HBS) | Enpara.com: Digital Bank at a Crossroad (HBS), + Lecture 11: Managing BrandsTopics: Branding as a value-creation process | Brand strategy | Brand tactics | Managing brand portfolios | Brand dynamics | Brand valuationCases: Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry (INSEAD) | Puma Social: Marketing Strategies for Building Lifestyle Brands (AC) | Steinway & Sons: Buying a Legend (HBS) | LOral in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (INSEAD), + Lecture 12: Managing PriceTopics: Pricing as a value-creation process | Setting the price to create customer value | Setting the price to create company value | Setting the price in a competitive contextCases: Universal Press Pricing Dilemma (AC) | Soren Chemical (HBS) | Basecamp: Pricing (HBS) | Zalora: Data-Driven Pricing (HBS) | Building Hoopes Vision (Kellogg), Lecture 13: Managing Incentives+ Topics: Managing incentives as a value-creation process | Customer incentives | Collaborator incentives | Company incentives | Managing incentives in a competitive contextCases: Rapid Rewards at Southwest Airlines (HBS) | Nectar: Making Loyalty Pay (HBS) | Membership Rewards from American Express (HBS) | The Carrot Rewards Wellness App: Innovating in the Behavior Change Market (INSEAD), Communicating and Delivering the Market Offering, + Lecture 14: Managing CommunicationTopics: Communication as a value-creation process | Setting communication goals | Designing the communication strategy | Selecting the media | Designing the creative execution | Evaluating communication effectivenessCases: Can 3G Capital Make Burger King Cool Again? 4. This course is designed to give you a perspective on marketing, and familiarize you with the various components of marketing strategy and the challenges faced by marketing professionals.For students majoring in Marketing, this course is intended to provide you with a foundation on which to build subsequent Marketing courses and work experience . The syllabus contains the following: course discription; objectives; methods of teaching, assignments, tests and feedbacks; course content; course requirements; score and grades; policies; course materials; textbook; additional books and etc. Last day to drop a course with a DR grade. Revenues largely come from customers and are a direct consequence of firm marketing strategy. Quizzes are not a group exercise. With the growth of social media marketing in today's world, many people are switching to this modern form of marketing and turning it into a full-time career. South-Western, 16th edition, 2012 While marketing managers develop and implement marketing strategy, managers in other functional areas (finance, management, accounting, and operations) need to understand how marketing strategies impact their own operations. Before students step into an agency, a course must give them a basic understanding of the horizontal and vertical management flow of information and reporting. International Marketing Course Syllabus International Marketing 1128-MAR4156VC1128-84981 GENERAL INFORMATION IMPORTANT INFORMATION COURSE DETAIL COURSE CALENDAR GENERAL INFORMATION Professor Information Instructor: Prof. Elisabeth Beristain-Moreiras Phone: (305) 919-5870 Office: BBC ACII- 130 CBA Fax: (348) 348-3792 Office Hours: Top-rated courses teach you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc. I will not represent someone else's work as my own. You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. Promotion strategies. Thereafter, the discussion will be open to the entire class. If you choose the right course, they might also show you case studies on successful content marketing strategies of brands for deeper understanding. Get the latest Digital Marketing Syllabus PDF. The outline below presents a rather comprehensive course syllabus comprising 20 lectures organized in six core modules. The right course will equip you with all of them in the right sense and hence, get you ready to enter the corporate world as an all-rounder digital marketer. It is designed to serve as an introduction to the theory and practice of marketing. Courses also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc. For more information about Blackboard's Accessibility Commitment, click here. Come prepared with quantitative as well as qualitative analyses of the cases. We thank you for your patience and we apologize in advance for any inconvenience that this may cause. Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, If you wish to find out the skills that should be covered in a basic digital marketing course syllabus in India or anywhere around the world, then reading this blog will help. Students develop an understanding of basic marketing concepts and the role of marketing and business. The right course will being with introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands. For details on the policy and procedures go to ACADEMIC MISCONDUCT (Section 2.44)NOTE: Intensive Auditing of the course will be conducted to prevent academic misconduct. The digital marketing course syllabus begins with month-long classes focused on the fundamentals of marketing where you are introduced to the basics of marketing and different digital marketing channels. Hence, in this module, you will understand the aesthetics of a brand and delve deeper into the various essentials of design such as typography, colors, and themes. Therefore, all students must adhere to a standard of academic conduct, demonstrating respect for themselves, their fellow classmates, and the educational mission of the University. Contact me via Blackboard to set up an appointment.My policy is to return your email or phone call within 24 hours. Further, you will learn how to use their analysis to create a constructive service strategy. We are glad you liked our blog and found it informative. Lets look at what an ideal digital marketing course syllabus should be. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. 20012022 Massachusetts Institute of Technology. All the best. Here students are trained to conduct thorough research on market plans. Business firms' methods of communications to their markets and publics. Without further ado, lets look at the digital marketing course subjects: In this module, you will be introduced to digital marketing from the very beginning. Marketing is the core of an operating business. Use that time wisely. Read this blog on 7 Tips to choose the best digital marketing course to gain a better understanding of how to evaluate and choose the right course. Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. Work steadily and diligently, and keep on top of the work. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. It is your responsibility to make sure your computer meets the minimum hardware requirements. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. By mastering all the mentioned digital marketing modules, you can reshape yourself into a successful digital marketer. High quality class participation is supported with qualitative and/or quantitative analyses. Each module contains the chapter(s) for that module. Buy the loose-leaf edition. Digital Marketing Course Syllabus Online includes various Types of Digital Marketing subjects such as SEO, Introduction to Digital Marketing, Social Media Marketing, Web analytics, email marketing, design essential, and e-commerce. we just saw the list of 20+ advanced digital marketing topics which must be a part of the digital marketing course syllabus you opt for. The textbook website may have practice questions for each chapter. Course Description and Purpose: MAR 3023- Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations.

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